Private Label Istanbul, “International Private Label Products and Supermarket Brands Fair”, the most important meeting platform of the industry celebrating its 10th year and the FMCG “4th Fast Moving Products Fair” were organised at CNR Expo Istanbul between 10 – 12 March 2011. Highly popular fair was visited by 6.451 professionals of which 1.453 were foreigners. 

 

More than 150 companies participated in Private Label Istanbul & FMCG Fair organised by the Sine Trade Fairs Co., an affiliate of the CNR Holding. KOSGEB, the Small and Medium Size Industry Development Organisation, provided 50% refund support for participating companies; FAYDA Inc. established by the unification of more than 70 market groups, was also one of the participating companies. 

 

Purchasing committees of chains and local stores from various Anatolian cities as well as from countries and regions such as the USA, Europe, the Middle East, the Gulf, North Africa, the Central Asia and the Balkans visited the fair. 1.453 foreign visitors from 52 countries such as Germany, the USA., Albania, Belgium, the UAE, Bulgaria, Algeria, the Czech Republic, Denmark, Morocco, France, Palestine, India, Italy, the UK, Iran, Israel, Qatar, Kazakhistan, Kuwait, Lebanon, Macedonia, Malaysia, Egypt, Uzbekistan, Pakistan, Saudi Arabia, Ukraine, Jordan and Greece established business contacts with participants at Private Label Istanbul and FMCG Fair. 

 

The participating countries in Private Label Istanbul and FMCG Fair were the USA, Germany, Bulgaria, Czech Republic, the P.R.C., Indonesia, Austria, Scotland, Korea, Lichtenstein, Lithuania,Taiwan and Spain. Companies such as Abc Battery, Abora Corparation, Ascom, Double Hero's, Dorco Co, Hopi Popi, Jiangsu Longliqi Group, Jurado Hermanos, Naujasis Nevezis, Perident Ltd., Smart Drinks and Tomy Show Cosmetics were some of the prominent foreign participants. 

 

Hügli Foods of the Czech Republic, the second biggest food supplier and private label producer of Europe, decided to enter the Turkish market. Simon Hamersky, the Central and Western Europe Director of the company said that they were impressed by the Turkish market very much and really wanted to play an active role in this market. He said that they will be getting in touch with BIM, Carrefour and Migros and added : “We will definitely conclude a collaboration this year.” 

 

The visitor profile of the event consisted of purchasing committee respresentatives of local and international markets and chain stores, retailers, wholesalers, local and international labels, catering companies, hotels, restaurants, tourism companies and public sector institutions.